Of Reptiles and Velcro: The Brain's Negativity Bias and Persuasion

Authors

Kenneth D. Chestek, University of Wyoming College of Law

Recommended Citation

Kenneth D. Chestek, Of Reptiles and Velcro: The Brain's Negativity Bias and Persuasion, 15 Nev. L.J. 605 (2015).
Available at: https://scholars.law.unlv.edu/nlj/vol15/iss2/10