Of Reptiles and Velcro: The Brain's Negativity Bias and Persuasion

Authors

Kenneth D. Chestek, University of Wyoming College of Law

Publication Citation

15 Nev. L.J. 605 (2015).

Recommended Citation

Chestek, Kenneth D. (2015) "Of Reptiles and Velcro: The Brain's Negativity Bias and Persuasion," Nevada Law Journal: Vol. 15: Iss. 2, Article 10.
Available at: https://scholars.law.unlv.edu/nlj/vol15/iss2/10